Work — David Molho

Compelling Creativity

Alcon developed a new laser vision correction technology and faced the challenge of how to introduce it to a generation that loved their Warby Parkers and heard LASIK horror stories from their parents. With the challenge to increase the number of

Contoura

For pet owners in C and D counties, Walmart offered a variety of dog food brands, but many consumers purchased large bags at stores like Tractor Supply which stocked some Purina private label brands. The consumers who shopped at these stores loved t

Black Gold Explorer

Ciprodex found itself with a problem. Coming off exclusivity and facing challenges from generics, it still had a better mechanism of action and also eliminated the pain from swimmer’s ear instantly while the generics took time to have an affect. The

Ciprodex

If you live long enough you’ll get cataracts. If you live to 65, Medicare will pay for your surgery and new lenses. But these lenses only have a single focal point and you’ll probably still need readers. Alcon developed PanOptix, the first tri-foca

PanOptix

Deltapine

The standard way to visualize retina surgery is through oculars attached to a microscope. This excellent, if constrained, view requires surgeons to maintain a rigid posture which leads to an increased prevalence of severe back pain; and is the leadi

Alcon Retinal Surgery

Corporate-owned laser vision correction clinics compete viciously on price. Advertising for procedures begins and ends with price. Companies warily circle each continually monitoring each other’s pricing and dropping theirs if they think they might

LASIK Vision Institute

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Ambetter

Identifying neuroendocrine tumors in a non-Oncology Center of Excellence (OCEs) is a challenge since those centers only have access to conventional CT scans and travel to OCEs can be difficult for many patients. The result is that many patients rece

Octreoscan

While the more retail-oriented laser vision correction providers go to market with a low-price strategy, TLC takes a different approach. The low price leaders relied on selling upgrades to patients, but TLC offered the full procedure at one price.

TLC

Evolut FX

St. Louis has the highest number of private schools per capita than any city in America after Boston. In such a competitive environment for students, New City School needed a way to stand apart from other independent private schools. With a curricu

New City School

The Project Safe Neighborhoods initiative of the US Department of Justice sought to leverage a provision of the crime bill to reduce gun crime. The provision automatically added five years to any sentence given to someone convicted of a crime while

Project Safe Neighborhoods

Innsbrook is a 7500-acre resort community about an hour west of St. Louis, Missouri. While the homes are single-family units, the homeowner’s association is committed to marketing the development. With second-home sales rising in resort communities

Innsbrook