HOW DO YOU COMMUNICATE IMPROVEMENTS THAT AREN’T READILY NOTICEABLE?
With every transcatheter aortic valve replacement procedure, there is an element of unpredictability. For this reason interventional cardiologists demand control and ease of use. The insight was that these cardiologists want complete and utter confidence in the device they use to place a valve in a patient.
Medtronic made dramatic improvements in its Evolut FX delivery system by enhancing flexibility, maneuverability and control as well as visualization for better placement, all while maintaining its superior hemodynamics and durability.
This campaign emphasizes the Evolut FX redesign with dramatic images of the device that reinforce the design and usability improvements that give interventional cardiologists the control and predictability performance they want without compromises.